I recently came across my “profile” on a people search site called
PeekYou.com, where I am tagged with a Web alias of drunkdadwithshotgun.
That should make for an interesting discussion at my next job interview - if I ever get another job interview. And apparently I’m a connoisseur of GirlsGoneWild commericials, which likely won’t be met with loud cheers from the women in my office.
And God help me if I ever get an itch to work with children.
This is one of the most personal arguments for me yet on why the digital economy needs to take a good hard look at implementing reputation systems, personal data stores, and why I should be able to control my information online, and why PeekYou’s algorithm needs a serious overhaul.
Follow the drunkdadwithshotgun link and it ‘s dead (no pun intended), which means there is no way to verify if it’s me or not (it’s not), but guilt by association.
Then again, you might be swayed.
The profile correctly lists my two employers over the past 15 years, the college I attended, the link to my Twitter account, and my real Web alias. There are links to stories I have written.
The rest of the profile is a train wreck. I am listed with a middle initial - I don’t have a middle name. I’m listed as a resident of a city I haven’t lived in for nearly 20 years. My profile picture shows a dog - the last dog I had died in 1972. My age is off by 15 years. There are more than a dozen “relatives” listed, none of which I know.
Most of this mis-information has been posted since 2009. I discovered it last week.
Former Google CEO Eric Schmidt once famously said that anyone concerned about online privacy “had something to hide.”
Well, he must be right because I’d like to hide this PeekYou profile in a dumpster and I do care about online privacy. And I care about what sites like PeekYou say about me - or purport to say about me.
Maybe I wouldn’t be so sensitive if my alias was philanthropistwithatrustfund.
But either way, reputation is a golden asset. In fact, I would argue that loss of reputation in my line of work could be a career killer. So when someone steps on it there should be consequences. And that means there should be options for protection before it ever comes to that.
Some of those options would include personal data stores and other privacy tools, which are exploding on the scene. Thirty-one vendors have joined the StartUp Circle at the Personal Data Ecosystem Consortium (PDEC) in the past 18 months. Kaliya Hamlin, who was recently recognized by the World Economic Forum as a Young Global Leader, founded
PDEC.
Personal Data Stores are designed to help users collect, store, manage and share their personal data. From there, they can control who gets it, when, why and what they can do with it.
Another technology, Vendor Relationship Management (VRM) gives users their say in relationships with vendors and other organizations. It was developed as a project at Harvard’s Berkman Center for Internet & Society and is led by Internet luminary Doc Searls.
And efforts such as
Connect.Me, an emerging social system where users vouch for each other and that works across major social networks, has an interesting take on how reputation should be built online.
These types of tools that empower end-users with control over their online reputations and personas have an important role to play. The point is that individuals managing their own data benefits organizations (more accurate data), retailers (better defined audience) and individuals (privacy).
You wouldn’t ask your neighbor’s friend’s half-wit brother to collect data about you, pour it into a resume template and submit it to that company you always wanted to work for.
But something similar is happening online where data is collected, collated and disseminated often with a facade of credibility created using an algorithm devised by drunkcoderwithakeyboard.
Personal data has a value. Ask Facebook’s billionaire CEO. Eventually that realization will reach critical mass.
I believe we are storming toward a day when people will have to buy back their anonymity and reputations, a type of painful process akin to tattoo removal with a Brillo pad. It would be worthwhile if we never saw that day.
Have you checked your PeekYou.com profile? Do you care what it says about you? Do you care what other people think it says about you?